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Privacy Policy

Last updated: May 28, 2025

1. Information We Collect

We collect information you provide directly to us, such as when you:

  • Request a consultation or schedule a call
  • Download our capability deck or other resources
  • Subscribe to our newsletter or communications
  • Contact us through our website or email
  • Engage our services through a formal agreement

This may include your name, email address, phone number, company information, job title, and any other information you choose to provide.

2. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Respond to your inquiries and fulfill your requests
  • Send you technical notices, updates, and administrative messages
  • Communicate with you about services, offers, and events
  • Monitor and analyze trends, usage, and activities
  • Detect, investigate, and prevent fraudulent transactions
  • Comply with legal obligations

3. Information Sharing

We do not sell, trade, or otherwise transfer your personal information to third parties except as described below:

  • Service Providers: We may share information with trusted third-party service providers who assist us in operating our business
  • Legal Requirements: We may disclose information if required by law or in response to valid legal requests
  • Business Transfers: Information may be transferred in connection with a merger, acquisition, or sale of assets
  • Consent: We may share information with your explicit consent

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against:

  • Unauthorized access, use, or disclosure
  • Accidental loss, destruction, or damage
  • Unlawful processing

However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

5. Data Retention

We retain your personal information for as long as necessary to:

  • Provide our services and fulfill the purposes outlined in this policy
  • Comply with legal obligations
  • Resolve disputes and enforce our agreements

When we no longer need your personal information, we will securely delete or anonymize it.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request access to your personal information
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Portability: Request a copy of your information in a structured format
  • Objection: Object to certain processing of your information
  • Restriction: Request restriction of processing in certain circumstances

To exercise these rights, please contact us using the information provided below.

7. Cookies and Tracking

We use cookies and similar tracking technologies to:

  • Remember your preferences and settings
  • Understand how you use our website
  • Improve our services and user experience
  • Provide relevant content and advertisements

You can control cookies through your browser settings, but disabling cookies may affect website functionality.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

10. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically for any changes.

11. Contact Us

If you have any questions about this privacy policy or our privacy practices, please contact us:

Email: privacy@guidingprinciples.com
General Inquiries: contact@guidingprinciples.com
Data Protection Officer: dpo@guidingprinciples.com